National campaign seeks to improve the health of the brain in older adults

The national annual Home for the Holidays tries to educate the public about the health risks of the brain in older adults and simple strategies to help reduce these risks

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There are many examples of how to play with the stories and characters to publicize the release of a film or series. In that game between reality, fiction and advertising promotion is where you can find some interesting ways that will result in different creative and worthy of being remembered campaigns.

When high budgets and rates of investment in advertising films not 100% conventional means and campaigns engage arise certainly proposed more interesting and original that they meet not only the very purpose of the mainstream media in effectiveness, but they are also able to splurge large dose of originality and creativity. The case of the series is different and more if they have the support of a large company.

The promotion campaigns supported films and series and use all kinds of formats.The most used by its viral power, is the Street Marketing , but not the only one.Websites that expand the plot, videos fake complementary, posters that reveal part of the story and imagery of the film … The goal is to generate previous expectation to its release or directly increase, especially in the big blockbusters and blockbusters.

Among the ingredients of such developments, we can highlight:

  • Claim to reality: Without breaking the magic of fiction , not about putting unicorns and fantasy where there are none, but the contents and pieces created to be treated as a real element, even to create buildings with important historical events.
  • Expand the narrative possibilities and strategies of transmedia narrative : The plot of the film is transmitted, complete and unfolds through different means.
  • Humor: Offering a nod to the consumer / viewer.

These features combined effectively, ensure the viral campaign and ensure your success. I list it here several examples of films that once counted on creative and powerful marketing campaigns. If you want to enjoy these films, please visit to watch movies online for free.

The project of the Blair Witch
This film should be studied as the perfect paradigm of viral marketing and advertising films. And has even more credit for its pioneering role, as it was in an earlier era social networks. The creators, Daniel Myrick and Eduardo Sanchez, in particular, the marketing executive Steve Rothenberg, failed to see the potential of the emerging Internet and taking advantage of the original idea to convince the public that what was going to see was a real documentary and that the three students had really disappeared. You can still visit the website that was the germ of the whole legend.

Deadpool (2016)

Click here to watch dead pool online on Movietube.

To promote this remake , which tells the story of an unpopular girl who has psychic powers, an extremely viral video before its release in which customers of a cafe in New York saw suddenly made ​​a girl started to do strange things. With over 60 million views on project free tv, it is a perfect example of generating viral argument from a horror movie .

The horror is, in fact, one of the most suitable for this type of action. In “Annabelle”with her ​​doll and a hidden camera , or “The Last Exorcism” and the unknown on the other side of the webcam , fear through the screen through a clever marketing action.

Better call Saul
In a risky but fun action, Movistar Series prepared the following chart to promote the premiere of “Better Call Saul” series spin off of “Breaking Bad,” which is about the beginning of this charismatic lawyer. ¿Real and sincere self-criticism?

The Fight Club

marketing campaign raised by David Fincher for “Fight Club” was never released because it was rejected by the studio executives. Could it have been a success?We’ll never know. Still, it’s worth by how well you name it supports the anti-globalization and anti-trade concept of the film. Under the appearance of two PSA type (which can be seen in the bonus material on the DVD of the film), the two protagonists finally tell us something more …

“This is a non-smoking theater, please do not smoke. Out of respect for the audience, do not talk during the screening of the film and turn off their mobile phones. And remember, no one has the right to touch her crotch. “

“This film is equipped with various outputs and visible permanently illuminated emergency. In case of fire, please leave calm and orderly manner through these outputs. Thank you. Did you know that urine is sterile? It is, that means you can drink it. “

The Dark Knight
In the second part of the trilogy Christopher Nolan directed Batman, one of the first images that appeared following the claim was actually a poster of the election campaign of one of its protagonists, Attorney Harvey Dent. Days later, the same image began to be seen in many American streets and on the internet, but it was not exactly the same …

Before and after Harvey Dent

This second image redirected to a website where they are asked users email. They received a series of instructions that could interact with the photo and reveal different image hidden within it: the characterization of the late Heath Ledger as Joker. Unveiling a strategy that gives small advances on the film and the macabre antagonist and will also be used in “The Dark Knight Rises.” You can also visit project free tv to watch full series of Batman.

Heath Ledger as Joker

Toy Story 3
The more a genre, medium or format, the easier it is to make known parody content. That is one of the specialties of Pixar, which made ​​this false announcement eighties VHS aesthetic and image of one of the toys protagonists of the third part of the hit animation.

X-Men 2: Days of Future Past ( watch full series of X-Men at watch movies online)
On this occasion, the promotion of “X-Men 2: Days of Future Past” took advantage of one of the most traumatic events in the history of US policy: the assassination of President John F. Kennedy. On the central axis conspiracy, creative marketing gave an original theory of impossible curve the bullet did: was the mutant Magneto, with its power to move the metal with the mind, the head of the bullet deviate. All information of the conspiracy theory, here .

This film is worth the small format prior to its release as a video teasers . As this clip, a corporate advertisement in which the David robot character in the movie, and the company responsible for manufacturing speak of all its advantages and its mechanism.

The Walking Dead
Finally, you can see this action that made ​​Sky Austria in collaboration with the FOX series to the launch of the fifth season of “The Walking Dead”. Through a tram stop in Vienna rebuilt and augmented reality generated by the superposition of two videos. A perfect fusion of the real and virtual world.

There are many examples of how to play with the story and characters and publicize the release of a film or series. In that game between reality, fiction, advertising is where you can find some interesting ways that will result in different creative and humane campaigns be remembered. 

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Campaign to save water in the kitchen and shower

Water is essential for our survival and it is essential to perform our daily activities part, but the sources of this liquid will contaminate increasingly, we must make efficient use.

Guatemala is a country with a positive water balance, ie, it is a net producer of water from cloud forests, volcanoes and cones by the trade winds and orographic rain. Rain fed water from rivers, lakes and storage in different aquifers -water subterránea- in different regions of the country, explains Oscar Nunez, director of Defenders of Wildlife.

In the higher parts of the mountains and areas of protected areas, the water is relatively clean and unpolluted. To the extent that water begins to go down the river begins to be contaminated by the feces of cattle handled extensively.

The United Nations says that 20 liters a day of clean water should be recognized as a human right and definitely free.

At home you can take simple steps to save water and turn off the tap when not used for brushing teeth and hands or when utensils are washed measures. Also wash the car and watering plants with bucket instead of hose and shower as soon as possible, adds Núñez.

The campaign’s Song Shower developed by best faucet brands seeks to motivate children, youth and adults to save water, to take on the challenge to swim in three minutes. You can download the song on the link , to share in social networks.

“A person takes 10 to 12 minutes in the shower and use more than 50 gallons of water, if we can reduce the time to a minimum of three and a half minutes there would be a savings of approximately 35 gallons of liquid per person, per day” Nunez added.

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Campaign “Open your arms to life” to help pregnant women in Mexico

Referential image.  Photo: Sara Musico (CC-BY-NC-SA-2.0)

A number of institutions of civil society came together to join forces and seek attention and care to pregnant women vulnerable to the campaign “Open your arms to life”that seeks to make Families provide funds for these women in Mexico.

As pointed out by the SIAME, this is a company born from the need to care for pregnant women who lack support initiative, suffer abuse during labor or forced abortion for various reasons.

The campaign involved institutions such as: Red Family , Mother and Child Network, Yoliguani, IRMA and VIFAC, by integrating this campaign is promoted by 45 support groups, which have joined 530 promoters.

The mechanical collection is by organizing and conducting five breakfasts, one per week (to be announced in advance), where will be collecting donations that are generously provided by attendees families through systems of systematic collection, events where participation is scheduled speakers and experts on different issues.

The organizers asked the Mexican families who contribute to see women happy together with their babies and their families, while they made them see that supporting women is essential to form stable families who foster the generation of good citizens for Mexico.

According to the chairman of the Family Network, Manuel Campero, the proceeds will be directed to various actions such as lodging and food during pregnancy, psychological therapies, 4d ultrasound nyc, medical care, job training and courses for the care and education of children and assisted childbirth, and most importantly: free; and to make it possible, it requires more families come together to benefit this sector of society.

The Observatory Maternal Deaths notes that in 2012 killed 960 mothers from preventable causes during pregnancy, while 73 per cent of maternal mortality is attributable to direct causes, such as abortion , hypertensive diseases of pregnancy, birth trauma, bleeding and sepsis.

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Genie presents a campaign of online training for crane operators

One of the main exhibits at the Genie booth at the fair held last week in Las Vegas was a new online training program for crane operators in lifts, known as Genie Lift Pro .

Genie presents online training for crane operators.The online portion of the course is interactive and takes about three hours to complete and is intended to replace the theoretical part of the training room of the incumbent. Only participants who answer 100 percent of the questions correctly can print your certificate of completion.

To complete the training, the candidate must attend a live practice session, which can be performed in a local authorized dealer. If the student demonstrates competence and expertise in the operation of the elevator, your certificate will be signed by the instructor and receive a signed card that proves that he has been training.

Mike Samora, director of Performance Training Solutions global marketing, online course developer argues that “Lift Pro training program gives end users the ability to train at their own pace and on your own schedule. This is unprecedented in the industry and we anticipate that the program will potentially increase productivity and safety in the workplace “.

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Promote the aesthetic care of foot

“Oh my feet,” moaned Susi. He sat on the wall, opposite the market, kicked off her shoes and rubbed his fingers together. “That long trek brought me much pain,” he told his friend Marli. “. I’ll rest a little before starting shopping” To which his friend replied. “My feet also need a break, so I’ll take the shoes and I will stay here with you for a few minutes” After a rest, both continued purchases in the market.


I hope that your feet are well today. Otherwise I invite you to sit and share this half hour with us. If you want you can take your shoes off, so you are more comfortable and relieved. For some of us, it may be that your feet are not the most beautiful part of our bodies but I’m sure it must do much to help. Transport our bodies everywhere all day.

What amazing work!


Do you know? I love you to my feet, because I am worried and I like to ride all day. They have to carry me, even if they are tired, I will force myself to follow.

I’m sure you will like to know how to best care for your feet.


How wonderful are your feet! Do not you think? They hold our bodies and transport them to where we command.Have you ever closely examined, these wonderful members of the body? They consist of a myriad of small bones.Almost a quarter of the total number of bones in our body all the’ll find feet. There is a 26 foot bones … 33 unions … and many ligaments, muscles and tendons holding those little bones together.

Our feet are really complex! I’m sure that sometimes the end of the day, let us know you have been working too. I think they say: Give me a break! I’m sure you’ll be spending the same when you feel tired and in pain. They deserve to be treated well.


And we must recognize that not always do, therefore, we will now have some suggestions about how we can care for our feet and keep them healthy and comfortable. You might want to come to a foot doctor and ask him for some advices to take care of your foot. But first, let’s wash and then we will use a hand cream or oil. While enjoying this music prepares the basin to wash them with warm water. Give the dry and then massage.


Let’s try one of the ways of massaging our feet.

First and right sitting, place one of your feet on the opposite knee. Place one hand on top of your foot and the other in the foot.

Rub gently and firmly from toes to ankles and Glide your hands back on your toes and do the same. You will feel a relief and notice how many bones there. After stretching and massage each finger and enjoy the feeling of relaxation that you produce.


Now with a thumb on the other presses in different parts in the sole of your foot starting at the center and then follow by other parties. Then pressed his thumb and makes circles in the arch of the foot and the rounder parts. It will make you feel good.

Then you do the same with the other foot. Put on your knee with your hands and repeat the same operation massaging from toes and ankles. First from the foot and then over and not forgetting finally, finger by finger. Use your thumbs to press in different parts of the foot and circled over the bow to rest and feel relief. At the end wash your hands with hand cream masajéalas too.


I’m sure if your feet could smile would do now! It seems like our two hands may be the best treatment for our two tired feet. But I’m remembering another way to massage your feet. Place in a bowl balls or balls with which children play. Agrégale hot soapy water and introduce your feet there. When you move or you spin the balls under the soles of your feet that will make sure you feel great.


Watch your feet and think about all the hard work they do. I was talking to my podóloga- one specialist foot care and I learned some things we can do to maintain healthy feet. I tell some of these suggestions:

It is good to wash our feet every day. Use warm, hot or cold water and mild soap or anti-bacterial. Rinse and dry them. Be sure to wash and dry between the toes too.


Wash my feet every day it helps me keep them clean and fresh but also relieved. What makes me really well wetted with warm water.

The next thing to do is to keep nails clean and trimmed, but not too short. Not too cuts in the corners because then grow twisted and placed on the skin of the finger and can hurt a lot.


I’ve discovered that cut my nails better after wash my feet or immediately after bathing.


Exactly! That was going to tell you now. Our nails are softer after washing in water and is easier to cut.

Have your skin very dry feet … especially around the heel? This is especially true where the climate is drier. The heels may come to cracking and hurt a lot. You can massage with some vegetable oil or lotion before going into bed. Luegoponte cotton stocking some sleep.


Something important in the care of our feet refers to the shoes we wear. We must choose ones that are comfortable and fit well. It’s nice to have beautiful and fashionable shoes, but it is much more important to have a well fitting.They say it’s better to buy in the afternoon when your feet are tired and swollen from walking. Just get yourself comfortable shoes that fit you never think you are tight that’ll stretch later. Note open space for your fingers, but not too large, so that the foot inside the shoe does not dance.


What about walking barefoot? Could it be that we do well?

I will tell you that sometimes is okay, if you know where you walk and there is nothing that hurts your feet. If you live near the sea, you can walk barefoot on the sand too. But in general, it is best to avoid wear shoes hurt your feet with a piece of glass or a nail, or thorns. In tropical areas is the danger of small parasitic worms that can enter your body through your feet, so it is best to wear shoes, sandals or tennis.


What can we say about doing foot exercises as well as we do for other body parts? You probably think that your feet and did enough exercise to get you from one place to another during the day; and indeed they have done a lot. Walking in shoes that provide good support you and if they are soft mean a great exercise for the feet. But we can do some other type of movements and exercises when we feel our tired and aching feet. We describe only some of them.


The first thing I’m going to suggest is Ball Roll it. Consigueuna small ball like the golf or table tennis. Sit down and take off your shoes. Place your bare foot on the ball and turn it, do not get up, do it sitting. Then change to the other and move the ball under the foot.

Another exercise is to toes. Spread seeds dried beans on the floor and try to lift with your fingers. It’s fun!

Another exercise is to make circles with your foot. Sit up straight, lift your foot in front of you and make circles to one side and then the other. Repeat each exercise several times.


I’m sure these exercises will make you feel rested.

But now I want to talk about something that is not so nice. This is when our feet stink. Do you happen? Mine sometimes do not smell very good. Well I’ll tell you, our feet have thousands of pores or small holes in the skin where sweat. But some people sweat more than others and that can make taking smelly feet. There are some bacteria on our feet and that can also cause odor.

There are some things we can do to smell good.


Wash your feet every day with lukewarm water or even with cold water and enjabónalos to remove dust and germs. If you wear stockings should always be clean and dry and of course you must cambiártelas every day. Use those that are made of cotton or natural fiber if you can get them. More easily absorb perspiration than nylon stockings or other synthetic material.

If you have more than one pair of shoes, do not use every day the same pair. Give your shoes rest at least one day to allow them to dry well inside.


I have some more to share recipes. In my town cinnamon insoles are sold. Ask for them in any shoe. They are very good to absorb foot perspiration and odor also does not let you take the shoes you wear. I recommend; Discover them, cinnamon-templates and place inside shoes and you’ll see …


Let me share a tea … Water … soak your feet in tea water once a week for 30 minutes. The acid kills bacteria and closes the pores inthe skin. Estomantiene your feet dry longer.

And one more; before using your shoes, sprinkle with baby powder or baking soda so they transpire less.


I think my feet are happy with all these ideas. They enjoy much my kind attentions towards them.

I hope you can apply some of this to your tired feet.

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